The 34^th America’s Cup is supercharging its media production and coverage with a video production competition that aims to transform video output in a way that excites and engages the biggest audience.

“Transforming television is the single-most important change we can make to this magnificent competition,” said Russell Coutts, CEO of BMW ORACLE Racing, winners of the 33^rd America’s Cup. “We expect this competition to open our eyes to some creative concepts that will increase the event’s appeal to younger audiences.”

The America’s Cup video contest is open to anyone between the ages of 18 and 28 years old. Ambition is the main requirement for entry. Clips may be of any sport or activity and any combination of camerawork, editing and production. All that is required is a clip of any length that illustrates production techniques and exciting, new perspectives that could boost coverage of the 34^th America’s Cup.

The videos will be reviewed by a panel of extreme sports and social media leaders. Contestants with the most interesting videos posted by 12 July 2010 will be flown to Valencia, Spain, to participate in the 34^th America’s Cup Media & Race Evaluation Trials slated for the end of July.

The ultimate competition winner will be announced at the end of September, and will get to choose from prizes that include a top of the range Apple MacBook Pro, installed with the latest video editing software, to a high-end, HD camera. Other finalists will receive BMW ORACLE Racing official team gear.

The competition video and details, including terms, timing and prizes, can be viewed on the official 34^th America’s Cup Web site here.

Contestants are invited to enter the competition by posting their video here.

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