Marine Marketers of America has awarded the navigation app Savvy Navvy their Best New Product Launch award for a retailer program aimed at bringing the software to more users. Launched last year, the program incorporates a physical card with a QR code to get new users set up on their platform. The win comes the same week as Savvy Navvy launched its partnership with Avikus, HD Hyundai’s autonomous navigation technology developer.
The app, which has over two million downloads globally, brings charts, weather, tides, and more straight to your phone. Its smart routing feature even incorporates boat specifications and local regulations to provide real-time optimal routes and dynamic ETAs.
“Savvy Navvy continues to be on a mission to make boating more accessible and safe for everyone. By combining a physical retail model with state-of-the-art digital navigation, we have expanded our global reach and empowered dealers to connect with new audiences and made boating more accessible,” said Alex Ostler, Chief Marketing Officer at Savvy Navvy during the Neptune Awards ceremony. “We are thrilled for our efforts to be recognized by the industry with this prestigious Neptune Award.”
Savvy Navvy’s influencer campaign, run by VizSense, was also celebrated in the Best Marketing Collaboration category and as runner up in the Best Social Media Campaign category.
“Congratulations to Savvy Navvy for their exceptional achievement in the 2024 Neptune Awards. Their success underscores a commitment to innovation and excellence…We applaud their hard work, creativity and dedication for digital navigation,” said Victor Gonzalez, Awards Chair of MMA.
For more, visit savvy-navvy.com
March 2025
